When TV and Social Meet: How 3 Companies Successfully Used Hashtags in Commercials

Hashtags don’t just belong on social media.

It’s not strange to see a commercial use a hashtag to stir conversation on Twitter and Instagram. Whether on TV or websites, brands in different industries are sharing their tagged topics to drive social media engagement.

Read moreWhen TV and Social Meet: How 3 Companies Successfully Used Hashtags in Commercials

10 Mistakes that Keep Your Key Social Metrics from Growing [+ Tips to Fix Them!]

Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.

Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.

Read more10 Mistakes that Keep Your Key Social Metrics from Growing [+ Tips to Fix Them!]

How to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

Read moreHow to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

How to Measure Your Content Marketing Strategy [Michael Brenner Interview]

Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.

Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.

Read moreHow to Measure Your Content Marketing Strategy [Michael Brenner Interview]

The Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.

There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.

Read moreThe Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

120 Social Media Post and Content Ideas

As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.

Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.

Read more120 Social Media Post and Content Ideas

5 Under-Analyzed Social Media Metrics that Matter [+ Free Tools to Measure Them!]

5 Under-Analyzed Social Media Metrics that Matter and Free Tools to Measure Them

With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter.

Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, it helps to dig deeper into underlying data.

Read more5 Under-Analyzed Social Media Metrics that Matter [+ Free Tools to Measure Them!]

A List of the Top 25 Social Media Analytics Tools

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.

The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.

Read moreA List of the Top 25 Social Media Analytics Tools

10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.

Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.

Read more10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

How to Run a Twitter Influencer Campaign

Run a Twitter Influencer Marketing Campaign

A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.

And the statistics paint a clear picture why.

Read moreHow to Run a Twitter Influencer Campaign

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