Companies that aren’t seeing results on Twitter — or are new and struggling with the platform — shouldn’t give up on it. Instead, they may need to focus more on business-oriented Twitter uses.
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.
Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.
Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.
That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.
Is your company pushing for rapid Twitter growth?
It’s what many small and medium businesses look to do when using social media to help level the competition against big rivals.
As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.
Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.
Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.
The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.
Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.
Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.
A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.
And the statistics paint a clear picture why.
Using hashtags effectively goes beyond casually plugging them into your tweets and posts.
On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. That’s why learning how to leverage tagged topics should be a priority for marketers.
Simplify social media and online monitoring