The Social Media Strategy Template [+ Download & 5 Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.

Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.

Read moreThe Social Media Strategy Template [+ Download & 5 Examples]

The 10 Best Fashion & Apparel Hashtags on Instagram [+ Take-Away Lessons]

Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.

That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:

Read moreThe 10 Best Fashion & Apparel Hashtags on Instagram [+ Take-Away Lessons]

How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.

Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.

Read moreHow Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

5 of the Best Small & Medium Business Twitter Accounts: A Look at Their Tactics & Analytics

Is your company pushing for rapid Twitter growth?

It’s what many small and medium businesses look to do when using social media to help level the competition against big rivals.

Read more5 of the Best Small & Medium Business Twitter Accounts: A Look at Their Tactics & Analytics

120 Social Media Post and Content Ideas

As social media marketers work to build a following, one of the biggest challenges is coming up with fresh content ideas that can engage audiences.

Resorting to the same types of posts over and over again can bore followers. This can lead to fewer likes, shares, comments and clicks on links you share.

Read more120 Social Media Post and Content Ideas

A List of the Top 25 Social Media Analytics Tools

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.

The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.

Read moreA List of the Top 25 Social Media Analytics Tools

10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.

Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.

Read more10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

How to Run a Twitter Influencer Campaign

Run a Twitter Influencer Marketing Campaign

A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.

And the statistics paint a clear picture why.

Read moreHow to Run a Twitter Influencer Campaign

5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Hashtag Marketing Strategies to Engage Followers

Using hashtags effectively goes beyond casually plugging them into your tweets and posts.

On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. That’s why learning how to leverage tagged topics should be a priority for marketers.

Read more5 Valuable Hashtag Marketing Strategies Proven to Engage Audiences

Get Started Today

Simplify social media and online monitoring