4 Easy Tweaks to Boost your E-Mail Marketing

How many times do you check your email everyday?

A study done by the University of British Columbia shows that on average we check our emails 15 times a day.

One of the most effective forms of direct marketing is, without a doubt, email marketing.  According to statistics from the State of Marketing, 93% of B2B marketers use email marketing. It has, indeed, become the most critical element of the marketing mix.

Read more4 Easy Tweaks to Boost your E-Mail Marketing

How to Run an Instagram Influencer Campaign (with downloadable templates!)

In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not just in the fashion industry, but across all industries.

Since you have already been introduced to these campaigns and are convinced by their powerful results,  we’ve created a step-by-step guide to help you launch your own successful Instagram Influencer Campaign.  

Read moreHow to Run an Instagram Influencer Campaign (with downloadable templates!)

3 Ways to Use Social Media to Amplify Events

Think of the last time you were at an event. How many selfies, photo booths, hashtag prize campaigns were there?

If it was a big enough event, it probably had a live-feed of an aggregated social media posts on a wall, their event hashtag plastered all over the wall blaring “hashtag me! hashtag me!”

Read more3 Ways to Use Social Media to Amplify Events

The Only Twitter Chat Guide You Need to Read

The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?

This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.

Read moreThe Only Twitter Chat Guide You Need to Read

Top 5 Snapchat Campaigns by Innovative Brands

Gone are the days when Snapchats were only flirty, semi-nude pics. Snapchat, the black sheep of the social media family, is now being picked up and experimented by brands all over the world.

Snapchat has over 100 million daily users that send 400 million snaps every day – it’s not a surprise that companies are desperate to tap into Snapchat’s user-base. According to Sumpto’s study, 77% of college students use Snapchat daily! If your brand’s target audience is the younger audience, Snapchat is a platform worth considering. 

Read moreTop 5 Snapchat Campaigns by Innovative Brands

Top 10 Instagram Marketing Campaigns in 2015

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

Read moreTop 10 Instagram Marketing Campaigns in 2015

10 Best Instagram Uses for B2B Companies

When you think of Instagram, the first things that pop into your mind are photos of delicious foods, glamorous celebrities, and adorable puppies. However, with 400 million active users per month, Instagram makes a great marketing platform.

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

Read more10 Best Instagram Uses for B2B Companies

Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Read moreWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

5 Digital Marketing Basics You Should be Reviewing Constantly with Killer Tools to Help You Out

New digital ad platforms are released every day, new changes and add-ons to Facebook, Instagram, Twitter are created constantly, Google changes its algorithm 500-600 times each year – it’s easy to feel overwhelmed. 

It’s easy to get carried away trying out the newest platforms and ‘hacks’ that you lose track of things that are actually important. So as a modern day marketer, how do we keep on top of all these changes?

Read more5 Digital Marketing Basics You Should be Reviewing Constantly with Killer Tools to Help You Out

Avoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases

The fast  pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.

Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.

Read moreAvoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases