Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
Wanted to share some exciting news with you: we’ve just launched 3 new products that will help you understand your audience even better!
Update: You can now get free trackers through our new referral program!
Learn more here: https://shrd.by/referrals
There was a lot of buzz yesterday about Burger King’s Twitter account being hacked. We kept track: 146k users sent over 230k tweets (and counting!) talking about it. The account also gained over 20k new followers.