B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.
Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.
A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).
A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.
It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.
As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.
To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.
He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.
The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.
Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.
But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.
Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.
As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.
Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.
Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.
Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.
As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.
Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.