6 Cognitive Biases You Can Use to Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

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How to Use Hashtags to Find Brand Influencers

Finding influencers has become much easier over time – especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence¬†objectively.

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Zuckerberg Really is 2 Steps Ahead of Everyone Else

Zuckerberg-Time-Person-of-Year

Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.

And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.

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