Melt Atlanta Keyhole Customer Success Social Media Analytics and Reporting

How MELT Tracks Influencer Success with Keyhole

MELT Atlanta is a premier full-service agency that amplifies major brands through collegiate athletes and athletic events.

Right now, for instance, one of MELT’s projects is working with the Olympic athletes that form part of the #CokeFamily at the PyeongChang winter Olympics, and simultaneously getting ready for Tokyo 2020 (NBD, right? ?).

In order to best work with influencers, create future influencer strategies and report their successes with clients, MELT needs a reliable method to drive, track, and report on multiple influencer-based campaigns. This is where Keyhole comes in.

“Having a reliable number of impressions and reach for the hashtag that we are able to get within seconds of logging in has definitely solved our biggest pain point.”

-Jenna Cook, Digital & Social Media Manager
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Why Keyhole

The MELT Team shared with us how Keyhole helps their team optimize influencer campaigns through Account Tracking, Hashtag Tracking, QuickTrends, and Reports.

Account Tracking

The MELT team tracks all influencer accounts within Account Tracking, giving them full visibility into how the accounts are performing.

Insights from this dashboard include top performing posts, follower growth, and insights such as most engaging post type, best posting times, optimal post length, follower insights & more (within the Optimization tab).

By combining this information with their own internal strategy, the MELT team was able to work with one of their current influencers to strengthen their Twitter performance, achieving consistent follower growth.

Image of Follower Growth on Keyhole

QuickTrends

We were also delighted to hear about MELT’s positive experience with our new feature: QuickTrends! The team uses this tool to run competitive research, which is one of the tool’s primary purposes.

“I love QuickTrends,” shared Digital & Social Media Manager, Snigdha Dhar, “We used it to see how our campaign was performing against other Olympic sponsors and learned a lot.”

-Snigdha Dhar, Digital & Social Media Manager
Image of Snigdha Dhar

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Here is what that looks like. QuickTrends gives a quick overview of the number of conversations happening on Twitter around specific topics. It gives insight into who is being most talked about in the Twitter world.

Hashtag Tracking & Reporting

Through Hashtag Tracking, the team measures overall campaign performance for #CokeFamily and any other campaign hashtags, collecting all related insights such as sentiment, influencers, related topics and more.

And, Keyhole’s easy reporting tool makes sharing these campaign results a breeze. The dashboard allows MELT to share results quickly and efficiently with clients by sharing a direct link or downloading a PDF. They simply log in, quickly generate a report and share it with clients.

“We are recapping every single week. Keyhole has been extremely helpful to turn that around so fast.” – Jenna Cook

Results

With Keyhole, MELT is able to focus their time and energy on campaign success and creating winning campaign strategies, ensuring that they are nurturing and managing their influencer program, and always looking forward to the next campaign.

How can Keyhole help your company? Sign up now to find out!

Keyhole Customer Success Story Soapbox Strategists Instagram Analytics

Ensuring Success with Soapbox Strategists and Keyhole

Soapbox Strategists is a digital media agency that helps clients capture hearts (and dollars) in the online world.

They use Keyhole to monitor & optimize all social media posts.

Waterworks contacted Soapbox to charge up their social media strategy, carving out a distinct identity and voice for the brand. This included designing a content program (Instagram, Facebook, Twitter) that reflects its premier status, and that has resulted in an approximately 500% increase in Instagram follower acquisition.

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“To support and promote the content, we’ve created an ongoing Instagram advertising campaign, targeting interior design enthusiasts, that grew total Instagram engagements from 6,503 to 86,743 in its first 6 months.”

“Keyhole definitely gives us insight back into the larger social strategy that makes us successful… We’re always trying to get into the right spaces, and get more insights.”

Understanding the conversation with Keyhole

Using the Keyhole Dashboard allowed Soapbox to monitor Waterworks’s social accounts, revealing what related topics its audience is interested in to ensure meaningful content contribution with each post. This caused an exponential bump in their Instagram and Twitter following, making for an incredibly successful partnership.

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By capturing content surrounding branded hashtags, Soapbox Strategists were able to drive conversions and help produce a successful digital marketing strategy with finesse.

See your content shine.

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Soapbox Strategists use Keyhole to monitor and track all hashtags and keywords associated with their agency’s work, to ensure its clients know exactly what they’re doing for their brand.

By capturing the data produced from their content, Soapbox is able to track conversions and drive the value of their work like never before.

Unlock your content’s power with Keyhole today.

Keyhole Customer Success Story Special Olympics Sports Social Media Listening Influencer Marketing

How The Special Olympics Captures Significant Moments on Social with Keyhole

As the world’s largest sports organization for people with intellectual disabilities, the Special Olympics represent more than 4.9 million athletes, alongside 1 million volunteers across the world. They began to use the real-time social analytics platform Keyhole to capture the social buzz around their 2015 World Summer Games in Los Angeles.

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How Keyhole Helps

Keyhole’s Dashboard allows Ryan and his social media team to watch the social action of the Special Olympics unfold in real-time, with context-aware Posts that sort audiences based on follower count and engagement. This provides his team with insight into who is truly a “Social Ambassador.”

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While monitoring social media action is a top priority, the social team at the Special Olympics also monitor and organize all celebrity endorsements and ambassador work, which allows the team to be far more robust when planning how social activations roll-out.

When Ryan’s team tapped model and actress Brooklyn Decker to work with the Special Olympics, they used Keyhole to see exactly how much engagement and conversions were being driven by her efforts on social. Combining influencer marketing with celebrities as well as social media stars allows Ryan and his team to really drive at what is the most optimal investment for social, year after year. All of which is monitored through Keyhole.

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Reports from Keyhole ensure that The Special Olympics stay ahead of the game.

In a noisy social climate, being able to really drive home the organization’s importance is a top priority. Using Reports generated from Keyhole’s Tracker Dashboard, as well as custom reports infused with data from Keyhole’s API (available on certain Plans) allows the Special Olympics team to ensure that they “maintain steady growth.”

How The United Nations Gains Consumer Insights with Keyhole

Every Woman Every Child is an unprecedented global movement that mobilizes and intensifies international and national action by governments, multilaterals, the private sector and civil society to address the major health challenges facing women and children.

Every Woman Every Child was launched by UN Secretary-General Ban Ki-moon during the United Nations Millennium Development Goals Summit in September 2010.

The movement puts into action the Global Strategy for Women’s, Children’s and Adolescents’ Health, which presents a roadmap to ending all preventable deaths of women, children and adolescents within a generation and ensuring their well-being.

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The Challenge

Every Woman Every Child (EWEC) is a UN initiative aimed at reducing maternal and child mortality, and improving health overall. Much of their work focuses on advocacy, and helping people to understand why the health of women and children is critical to societies. As part of this, they needed to understand who they were reaching on social media, and how they could measure the success of their strategies.

The Questions

The social media team at Every Woman Every Child was kind enough to share with us their goals on social and what they hope to accomplish with their various initiatives. A key component of effective messaging was getting a grasp on their truly global audience- Where are these people from? What devices do they use to access and engage with our content?— while also capturing and mobilizing this data so that they make effectively drive their campaign forward.

  • What is our demographic split in terms of geography, gender, sentiment?
  • Are we reaching enough men and boys as well as women and girls, and if not then how can we improve?
  • What devices are people using to access content?
  • How effective are our partnership engagements?

How Keyhole Helps

With Keyhole, Erin and Nada can track real-time data to easily assess their social media engagement. This allows them to measure the most important metrics to them, such as:

  • The demographic of people engaging with their posts and their mission
  • The effectiveness of partnership engagements
  • The geographical reach of their social media presence
  • The ways in which people are accessing their content

“In terms of users’ demographics: geographic location, gender, sentiment, Keyhole has the best balance of everything we want.”

Feature photo courtesy of Larm Rmah

Keyhole Customer Success Story Grand Hyatt Social Listening Consumer Insights Social Media Analytics

How the Team at The Grand Hyatt NY Optimizes Travel Experiences with Keyhole

“Our customers are what matter most, and Keyhole reporting and software grants me the ability to elevate their travel experience better than ever before.”

Building an audience. And a reputation.

With increased pressure from factors such as Airbnb and added hotel room inventory in the New York City market, the already-ferociously competitive hospitality industry has to come up with innovative, unorthodox ways to help leverage their brand and capture additional in-house revenue. Combined with an audience that is already eager to share their experience, Hanna and her team of marketing experts have built a robust social listening operation surrounding the hotel’s hashtag, #LivingGrandNYC.

“When it comes to tracking our various hotel hashtags, Keyhole is far and away the best platform available… it came highly recommended at various digital conferences I’ve attended and from corporate colleagues I work with.”

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Hanna Bankston
Digital Marketing Manager, Grand Hyatt New York

How Keyhole Helps

Automatic weekly recaps help Hanna report to her property’s senior management team to ensure they have a sense of how their campaign is performing.

“Weekly Keyhole reports show me what UGC and hotel-curated content has reached the most people in addition to which posts have the highest engagement; more importantly, they ensure future development of a seamless brand experience and a positive, trustworthy business/consumer relationship. This strategy intends to translate into a conversion which satisfies a need and helps establish trust, creating a loyal customer base – the backbone of any business.”

Alerts notify Hanna and her team at Grand Hyatt when there’s a spike in activity — like when the Reverend Jesse Jackson visited the hotel, and helped her team drive almost 4 million impressions with a single tweet; otherwise unmeasurable if it weren’t for Keyhole’s suite of products and services.

Social Listening enables Hanna’s team to monitor posts and sentiment and ensure a quality impression is left with every one of their guests. Tracking sentiment, the origin of negative messages on social media, and all awesome moments is what modern, social powered marketing is built on.

“Keyhole gives me a strategic look into what my customers’ interests are, where they spend their time while on-property, and their overall sentiments regarding their NYC travel experience.”

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You’re already giving your audience something to share. Now make sure you’re keeping track of it.

Featured image courtesy of Luca Bravo

How NBC Universal Uses Keyhole to Flag Security Breaches

“We use Keyhole daily to give surveillance reports on social.”
Threat Intelligence Analyst, NBC Universal

NBC Universal is an American multinational media conglomerate, operating organizations like NBC Sports Group, NBC Broadcasting and four Universal Studios amusement parks around the world

Their Incident Response team trusts Keyhole to keep them informed about potential security breaches.

The Challenge

  • Monitor the social web for breaches to NBC Universal’s extensive employee list’s internet properties, including login information
  • Track point of origin for online activity that stands to damage NBC Universal’s infrastructure or reputation

Questions

  • How can we monitor any Internet-based threats?
  • How do we track terms related to hacking groups that have targeted us in the past?

How Keyhole Helps to Safeguard Online Properties

Reports: By automatically deploying reports generated from the Keyhole Tracker dashboard, as well as creating and sharing internal custom reports containing data from Keyhole’s API, NBC Universal have an extensive overview of the online landscape and how it pertains to their web properties, ensuring a safe, stable online experience for both its audience and its employees.

“Keyhole helps our team tremendously. We can report any and all incidents to our executives, so our reports reach them before they hear it from someone else.”

Alerts: Keyhole Alerts are used extensively to report any spike in activity around relevant topics— all in real-time. By monitoring the social world for spikes in activity, the Threat Intelligence team at NBC Universal is able to maintain a grasp on any potential security breaches, so that their information is safeguarded.

“One of the hashtags we were monitoring was following a threat actor claiming to have hacked an NBC journalist’s email, which caused us to investigate immediately.

Know at the speed of tweets.

NBC Universal trusts Keyhole to help report on any social media activity related to the security of their thousand-plus tech properties.

By keeping a handle on activity surrounding key topics that may indicate a breach in security, the team is committed to a reliable future for NBC Universal.

Featured Photo by Matt Botsford on Unsplash

Keyhole Customer Success Story Sitrick and Company Brand Monitoring PR Management

How Public Relations Firm Sitrick and Company Protects Client Reputation with Keyhole

Sitrick and Company has built and maintained a reputation as one of the best strategic and crisis communications firms in North America.

They trust Keyhole to monitor their clients’ perception on social media in real-time.

Founded in 1989 by Michael Sitrick, the firm boasts over 1,000 clients and has established itseld as “THE firm to hire if you are facing the perfect PR storm.”

With experience with clients ranging from CEOs to the estate of Michael Jackson, Sitrick and Company is a true authority in the crisis communications space.

Brian Gicklich, Sitrick and Company’s Chairman of Digital Practice, knows a thing or two about maintaining a reputation amid scandal online. Having built and implemented social listening dashboards and frameworks for established American broadcasters in a previous life, Mr. Gicklich is acutely aware of the social fog public facing professionals navigate through in their career— especially when things are going south.

The Challenge

  • As a top PR firm, Sitrick’s clients expect carefully measured, contextualized social media activity
  • To discover the origin of the most prominent sentiment around Sitrick’s clients in real-time

Questions

  • Where are the most influential perceptions about our clients originating?

How Keyhole Helps

Keyhole’s Alerts feature allows Gicklich’s PR team to immediately see both positive and negative messages tied to their clients. This informs their communications strategy going forward- a crucial element within any public relations operation.

“Keyhole is easiest when you need to generate the kinds of reporting we need, and you’re frankly more accurate.”

Using reports generated from Keyhole’s Tracker dashboard, as well as custom reports infused with data from Keyhole’s API (available on our Corporate plan) Sitrick and Company keep their clients informed about surrounding social chatter on important days — say, when their client releases a statement to the public or appears on television.

By monitoring the social world, Mr. Gicklich is able to maintain a bird’s eye view of his client’s reputation, and is able to frame an informed, strategic response for his clients in a manner that is aware of the public perception, and highly targetted to help succeed and move on.

Influencer Marketing 101 – How to Find the Right Influencers

Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market. 


A 2010 study by the McKinsey Quarterly team found that “
marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.

Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.

Read moreInfluencer Marketing 101 – How to Find the Right Influencers

How #CMWorld Tweets Reached More than 45 Million Users in 4 Days

Encouraging attendee activity on social media is typically is a measure of an event’s success, but it can be difficult to ensure guests log on and post.

Content Marketing World 2016 exemplifies how to encourage Twitter activity from guests, speakers and influencers.

Read moreHow #CMWorld Tweets Reached More than 45 Million Users in 4 Days

10 Facebook Metrics for Brands and Businesses to Prioritize [+ Tips to Grow Them!]

As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.

To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.

Read more10 Facebook Metrics for Brands and Businesses to Prioritize [+ Tips to Grow Them!]

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