How to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

Read moreHow to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

How to Measure Your Content Marketing Strategy [Michael Brenner Interview]

Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.

Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.

Read moreHow to Measure Your Content Marketing Strategy [Michael Brenner Interview]

How to Run a Twitter Influencer Campaign

Run a Twitter Influencer Marketing Campaign

A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.

And the statistics paint a clear picture why.

Read moreHow to Run a Twitter Influencer Campaign

4 Critical Global Social Media Marketing Execution Tips

McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.

How do you manage this?

Read more4 Critical Global Social Media Marketing Execution Tips

How to Run an Instagram Influencer Campaign (with downloadable templates!)

In one our previous articles, we explained Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in luxury Fashion Marketing. Indeed, Instagram campaigns are very influential, not just in the fashion industry, but across all industries.

Since you have already been introduced to these campaigns and are convinced by their powerful results,  we’ve created a step-by-step guide to help you launch your own successful Instagram Influencer Campaign.  

Read moreHow to Run an Instagram Influencer Campaign (with downloadable templates!)

Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Read moreWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

7 Experts on Using Social Media to Boost Sales

Social Media is like going on a diet. It’s difficult to get results; it takes endurance, and it’s frustrating. Fast, quick weight losses will always get you nowhere. Likewise, for Social Media to generate any revenue, you need to strategize and be patient.

Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success.

Read more7 Experts on Using Social Media to Boost Sales

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