The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.
Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.
Facebook users have clicked the ‘like’ button 1.13 trillion times since the platform was last updated. Every minute, there are an additional 4 million ‘likes’ clicked. On Twitter, there are over 25 billion tweets and interactions that take place on the site every day. And, two new members join LinkedIn every second. In the digital age, it’s crucial for businesses to adequately, monitor, manage, and curate their social media feeds and profiles.
Instagram is a huge platform so you definitely need to know how best to engage your target customers on it. And Instagram analytics tools are your best bet when it comes to doing just that.
But there’s a plethora of these tools out there, which becomes a huge problem for many social media marketers — as picking the best Instagram analytics software can be difficult.
Here’s a list that will help you out — 15 Instagram analytics tools and their different features, followed by metrics that may influence your decision:
It can be a daunting task.
You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.
How do you know which of them would deliver on their promise? A good complete guide is a great place to look.
Here’s a guide showing you the top 25 social media analytics tools, and how they work:
We want to keep you in the loop, so we are updating this post as things evolve with Facebook and Instagram and new information becomes available.
As of December 11th, Instagram put new API changes into effect that affect the way all analytics products like Keyhole access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
1. You will not see user data at large when tracking hashtags on Instagram. However, you can add filters to specify which Instagram Business users you’d like to get posts from, and get much more in-depth data about those users. Here’s how to add these Instagram account filters.
2. Instagram Business Account tracking is here, and it gives you even more powerful insights than Personal Instagram account tracking does. Read on to learn more.
Hashtag Tracking on Instagram Moving Forward
All unspecified user data has been removed from Instagram Hashtag Tracking. This means you will now see overall post counts and post analysis data, but won’t be able to directly identify the users behind posts.
On the bright side: If you’re interested in seeing how specific users are contributing to a conversation or campaign, you can specify that you’d like to fetch posts from those accounts. Plus, in so doing you’ll be getting more in-depth data about those users, like real-time follower counts, profile pictures, and more.
Account Tracking on Instagram Moving Forward
Personal Instagram Account Tracking will continue to be available on Keyhole as always, and much more robust Instagram Business Account tracking has been added as well.
To be able to get in-depth follower insights, as well as Instagram Stories insights, you can switch your trackers to Instagram Business trackers.
The Good News about Instagram Business
Switching your Instagram Accounts over to Instagram Business has its perks!
1. Instagram Business gives you more in-depth account analytics
By authenticating your Instagram Business Accounts, you will get access to in-depth Follower Insights and demographic information about all of your followers, like Age, Gender, and detailed location data.
2. With Instagram Business comes Instagram Stories
That’s right. By authenticating your Instagram Business Accounts on Keyhole you gain access to insights about all your Instagram stories.
3. Account Spying is Coming Back thanks to Instagram Business
In the near future, you will be able to track your competitors and any other Instagram Business account through Keyhole. Unauthenticated accounts don’t reveal follower information, but they do give you great insights like their engagement rate, top posts from the account, follower growth over time and more. We will keep you posted on this new feature.
A quick cheat sheet of the latest changes and how they affect Keyhole:
April 4th Updates
As of April 4th, Instagram put some API changes into effect that change the way we (and all other partners) access user data. Some of these changes will impact Keyhole functionality.
Here’s what you need to know:
I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively.
If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily be drowned out by the millions of posts published on social media daily.
For you to succeed, you need to have a carefully crafted content distribution tactic when publishing your posts in social media.
Allow me to share with you four tactics that you can use for just that.
Let’s hop right in.
1. Build strategic partnerships with influencers.
I’m not really a huge proponent of the whole, “It’s not what you know, but WHO you know that counts” rationale. However, when it comes to marketing your content on the internet, I have to admit that it’s hard to ignore this reality.
Such is especially the case when you’re operating in the social media space where a single tweet or share from an influencer, can easily skyrocket your content views and even online sales.
That being said, it’s crucial that you pair your social content distribution endeavors with influencer marketing.
To find the right influencer, you can use Keyhole.co to gain a bit more insight into the influencer that you’re thinking of partnering with.
Here are some of the data points you can learn about an influencer if you run them through Keyhole.co:
- Average likes
- Average retweets
- Average number of posts
- Average engagements
- Their top posts based on engagements
Here’s a glimpse of how Keyhole.co looks from the inside.
(An overview of the influencer.)
(The account statistics.)
(Top posts by engagement.)
These are just some of the many things you can learn about your prospective influencer.
When you have these details, you can judge better if the person is an ideal partner to help you distribute your content through their followers or not.
2. Leverage employee advocacy.
Before anything else, let’s define the phrase “employee advocacy.”
According to Smarp.com, it is “the promotion of a company’s messages by its employees.”
Based on the definition alone, I hope you can see how this can be important for your content distribution on social media.
Let’s face it: Your target audience might not support you immediately when you reach out to them. After all, they don’t know your company through and through so it’s quite normal for them to have doubts about you.
The same can’t be said when you ask your employees for support, however. In most cases, they will welcome the idea since they are proud to be a part of your company.
That’s why employee advocacy is crucial in your social media content distribution endeavors. You’ll barely need to convince any of your employees to help you with sharing or promoting your company’s message.
The good news is, there are online platforms that can help you streamline your employee advocacy efforts.
Smarp is one of them.
You just need to create an account, do your initial setups like creating your channels and adding people to it, and you’re pretty much set to start posting.
Here’s how the platform looks from the inside.
(When creating new channels.)
(When editing/tweaking your channels.)
(When adding subscribers or employees to your channel.)
(How you can add your posts.)
With the help of social advocacy platforms, it’ll be easier for you to manage your marketing efforts and even measure the results you get out of them.
3. Leverage social scheduling.
There are a plethora of benefits to be had from using social scheduling platforms when distributing your content via social media.
For one thing, it enables you to repost your content multiple times. Also, you can control when your posts are published.
Both aspects are crucial for succeeding in the social media space.
After all, your target audience is most likely flooded with truckloads of content every day, that’s why you need to repost your content multiple times.
Also, as you study your audience, you’ll realize that there are certain times in a day where they log in. As you uncover this information, you can use the social scheduling platform to schedule your posts at the most optimum time.
4. Find out where your audience is.
Before you even start distributing your social media content, you need to know where exactly to distribute them.
I mean, sure, you can certainly post all of your content in your social media pages. However, that alone won’t do you much good.
You need to go out there, look for your audience, and distribute your content in places or groups where they frequent on.
Remember, where your customers are, there you should also be. This is a timeless lesson that businesses or marketers should never forget.
To help you with finding your audience, one of the best tools you can use is Facebook Audience Insights.
From your Facebook’s personal profile, click “Ads Manager” > the burger menu on the top left part of the page > hover to “All Tools” > click “Audience Insights.”
You will then see this page.
After you enter your interest and hit “enter,” click the “Page Likes” tab. (For this example’s sake, I entered the keyword “pastry” in the “Interest” section.)
You will then be able to view the pages relevant to your niche (and their audience sizes) as you scroll down.
At this point, you now have access to the list of niche-relevant pages where your audience is most likely hanging out online.
The only thing left for you to do is engage, build relationships, and distribute your social media content in these pages.
It’s worth pointing out that Facebook Audience Insight has several more features that you can use to help you with your content distribution. Be sure to check out the tool and experiment with it.
You don’t need to have decades of experience to succeed in the social media space.
Just by following the tried and tested strategies that seasoned social media marketers are using, you’d be able to formulate your very own system of distributing your content effectively (and efficiently) via social media.
If you follow the tips that we covered — or build on them — you’ll be able to get better results out of the content you’ll publish in your social media accounts.
If you have questions and ideas that you’d like to share regarding content distribution in the social media space, feel free to add them in the comments section below. Cheers!
Influencers have the power to win the hearts of consumers, so it is no surprise that we are seeing some of the biggest brands in the world using influencer marketing to promote their products and services. Influencer marketing is clearly effective, but the problem is small brands often don’t have enough cash in their pockets to afford a top influencer for promoting their products and services.
Fortunately, there are micro-influencers out there on whom these brands can rely. Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000. These influencers offer better access and higher engagement than macro influencers at a fraction of the cost. Micro-influencers are active on various social media websites and you can partner with them to promote your brand wherever your customers and prospects are most active. One major social media website on which you can easily find micro influencers is Instagram. In this post, we’ll demonstrate how you can use micro influencers on Instagram to boost sales and how you can find Instagram influencers.
Micro-Influencers should be Relevant to Your Niche
Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or sales. But to be able to achieve these goals, you must promote your content to a relevant audience.
This means that you must work with influencers on Instagram who are relevant to your niche and have a significant following. Ideally, you should find an influencer who is considered an expert in a subject that is relevant to your niche. If you fail to do this, you won’t be able to reach your target audience and there will be no point in using influencers to promote your brand.
Showcase Your Product Experience with Micro-Influencers
When consumers see a compelling picture of a certain product, they may become interested in trying that product. But, in order to make a major impact on your audience through micro influencers on Instagram, you must showcase their experience of using it. This can compel followers to enjoy the same experience themselves.
For example, if you want to promote your product, you can have the influencer use it and share their reviews about it with the audience. Micro influencers on Instagram can make a video of your product, share stories or simply post a picture with an inviting caption. The goal here is to demonstrate how your product is enhancing an influencer’s experience. Because the influencer’s following trusts them, this will compel the audience to try your product themselves. In a similar fashion, you can promote your services too by having the micro influencer show to their audience how your services enhance their experience.
Give Influencers the Freedom to be Creative
This is perhaps the most important thing to remember when working with micro influencers on Instagram. The reason why micro-influencers have managed to grow their audience is that their audience trusts them and they know the right words that attract the audience. They know their followers, so they know the type of content that will appeal to and engage their audience.
Therefore, you should never control what a micro influencer on Instagram says about your services or products. Let them give honest reviews about your product and allow them to promote your brand in their own way. If you control the content that an influencer shares about your product or services, there is a risk of the audience losing their trust in the influencer and if that happens, you won’t be able to successfully promote your brand.
These are the three best ways through which you can use micro-influencers on Instagram to boost sales. Now that you know how to use micro-influencers, will you promote your brand through influencer marketing? If so, there’s a missing piece of the puzzle. I still haven’t told you how you can find Instagram micro influencers.
Photo by Gavin Whitner
Finding Instagram Influencers
Turn to Your Audience
When finding Instagram micro influencers, you should start with your current fan base since you know that a connection already exists. Since they’re already interested in your content, you should look at their interests by looking at the pictures they post and the people they follow, then you should analyze what’s similar among your fan base. Do they all follow the same influencer or brand? Or, does your analysis show that a lot of the Instagram pages you’ve looked at have a common picture? Whether it’d be a picture related to fashion, and if you could look deeper into it you might be able to discover that most of your fan base post pictures of handbags, jewellery, or even hats, etc. By finding these common interests, you’ll be able to create a target lookalike audience to draw connections with others like them. If any of your followers themselves have a large following, it is an added bonus for you. Reach out to them and recommend an exchange of service or product for a review or Instagram post, it’ll be easier to convince them as they already know who you are.
The best method to find the right influencer is to simply search for the correct hashtag or keyword that’s relevant to the product you’re trying to promote. For example, if you want to promote a fashion product, you can run a hashtag search for things like #ootd or #instafashion. You can then determine how popular an influencer is by looking at how much engagement their posts are getting or their follower count. Are they gaining likes and comments on their posts, and if so, how persistent are they at posting?
Note: You can get a lot of micro-influencers who just purchase their followers and barely get any engagement on their posts, these are to be avoided so keep an eye out for them.
There are various tools, like Keyhole hashtag and Keyword tracking, which can help you easily find influencers who have published posts with the hashtag or keyword you’re searching in a simple list format with needed and additional information such as ‘Sentiment’, which basically shows you the types of emotions the post’s wording is giving. If the content they are posting is relevant to your niche, you can reach out to them to market your products or services.
In addition, you can also track all posts that contain your hashtags in real time. This way you can analyze the engagement levels of the audience in your niche with influencers on Instagram. You can determine the influence of influencers on their audience through insights about engagement levels.
The hashtag you choose for search must be specific to reveal satisfactory results. For example, if you wish to search for Persian cats, a hashtag search around #Persiancats would yield much better results than just #cat alone. Alex of VM Interactive says that the more specific your hashtag is the more actionable results you’ll get.
With the help of an Instagram hashtag analytics tool, you can simplify your research. You can use specific keywords relevant to your niche to pinpoint conversations related to your business and target audience.
Follow the advice we have provided to use influencers for promoting your brand. Remember to give influencers the freedom to be creative and find the ones that are relevant to your brand!
Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks.
But there’s good news; with proper planning you can avoid the most common mistakes that lead to a social media crisis.
What Causes Social Media Crises?
Common Mistakes — Just about anything can spark social media outrage and bring out the trolls, but the most common slip-ups include:
- Spelling and grammar mistakes made by professional organizations
- Accidentally liking an inappropriate post
- Tweeting a personal message from a professional account
- Unintentionally making an offensive statement
Serious Problems — Employee sabotage and hacking are much more serious offenses. While businesses can, and do, shift responsibility for the malicious post, they’re often criticised for allowing their login credentials to be compromised.
Catastrophic Events — Intentionally racist, sexist, or malicious comments made by companies or individuals ignite the worst type of social media crisis. These statements can significantly impact a brand’s revenue and reputation, and recovery could take years.
Look no further than Roseanne Barr for a trending example of how powerful one tweet can be.
In the days following her comment, Barr’s television contract was canceled, her reputation was heavily damaged, and she lost an estimated $3 million in revenue.
So, how can you avoid a social media crisis? Here are 6 steps you can take.
1. Have a Crisis Communication Plan
The most important steps toward preventing a social media disaster are understanding what crisis management means for your business and creating an action plan to address your risk factors.
While you can’t predict every crisis, you can train your social media team to prepare for, and effectively manage, potential problems.
Since social media is your front line of communication during a crisis, your plan should include specific guidelines to protect your brand. Most importantly, always have a second set of eyes on every post before it’s published. Companies should also train more individuals in crisis communications and social media management than you think you’ll need.
2. Monitor your Social Media for Trouble!
Identifying problems as soon as they arise is critical to crisis prevention. Unfortunately, you may never know about the biggest issues facing your company because 96% of angry customers don’t complain to brands directly. Many of these upset customers prefer posting about their poor experience on their own timeline. These “dark” complaints could go unnoticed, causing negative impact, without proper tools and training.
Social listening tools allow you to monitor keywords and indirect brand mentions as well as direct mentions. This gives your company a much more holistic view of what your customers are saying across all social platforms.
Keyhole’s Intelligent Notifications feature is an excellent example of how brands can set up alerts to detect direct and indirect (‘dark’) posts with negative sentiment.
Keyhole AI detects any tracked posts with negative sentiment made about your brand, and you automatically receive an Intelligent notification in your inbox, which allows you to react to the post before the negative sentiment escalates.
For instance, United Airlines would have seen this tweet and its volume, the first mention of the United Flight 3411 incident, with Keyhole.
This would have given the airline an ample runway to handle the crisis before it escalated.
3. Always Engage with Your Audience
Social profiles are frequently viewed as sales tools instead of powerful customer service platforms for building brand loyalty and customer care. By solely pitching products rather than having meaningful conversations with your followers, you could miss opportunities to address customer experience problems early on.
According to Maritz Research, 49% of customers expect companies to respond to Twitter complaints, yet only 29% of those who complained received a reply.
Additionally, customers who complain expect a response within 4 hours, while the average brand response time exceeds 10 hours.
It’s crucial to respond quickly and professionally when negative comments about your company are discovered. Ignoring criticism, even when it isn’t posted directly to your page, sends a message to your followers that you don’t care enough about them to respond.
4. Respond to Criticism Professionally
Knowing how to properly handle criticism in a public forum is essential to protecting your reputation. A single rude response to a genuine complaint will do far more damage to your image than the original comment could.
Deleting comments and blocking users may seem like the quickest way to fix a problem, but doing so could cause your customer to become more outspoken. Instead, make an effort to understand what caused the situation and show a willingness to make things right.
Consumers typically complain on social media when their problem has not been properly resolved. You may be able to prevent your customers from complaining in public by providing a seamless resolution process on your website or over the phone.
Angry customers want to express their frustration quickly, so they usually avoid email. Adding a simple feedback button to your site may prevent them from firing off a raging tweet for all to see. Just make sure it’s easy to find and effortless to use. You could even offer visitors incentives for leaving feedback if it they’ve been poking around your site for a while.
5. Choose the Right Person to Manage Your Accounts
Assigning your brand’s social media strategy to an intern or an inexperienced employee may save you money, but it could also be a recipe for disaster.
A great social media manager has a level head, is capable of handling a crisis, and is well-organized and detail-oriented. Finding someone with public relations experience adds another layer of insurance against mistakes.
Prefer to outsource the work? There are many companies specializing in managing social media accounts for businesses. This option may be the most impactful if you have room in your budget.
6. Draft an Employee Social Media Policy
Most people might think their private social profiles are safe for ranting about work stress, but negative posts can have serious consequences if customers or coworkers see them. Distribute guidelines about how to reference your brand online, but don’t scare your team away from posting. Happy employees are some of the best recruiting tools you can ask for!
The benefits of using social media intelligently will always outweigh the risks. Remember to monitor for problems, listen to your followers, react quickly and compassionately, and plan ahead, that way you’ll be able to maximize the benefits of this channel while avoiding potential crises.
10 years ago, Co-Founders John and Leo Resig began a Men’s Lifestyle digital platform you may be familiar with: theCHIVE.
“They created a culture where people can escape from politics and the annoyance of everyday life and come and have a good laugh.”
-Jill Broek, Director of Brand Strategy
As you scan through the platform, you’ll find three types of posts: feel-good, funny images, pictures of women that the platform calls ‘Chivettes’, and stories from the CHIVE’s charity division.
Director of Brand Strategy, Jill Broek, shares with us that although some people may see theCHIVE as a “bro site”, this is actually just a misconception. From a woman’s perspective, the company culture is very inclusive of women and has a strong humanitarian focus.
“I think that from an outside perspective if people don’t know theCHIVE, it seems like this bro-centric culture but it’s really not. There are Chivettes on our site, and most of those images are submits from women across the country who want to be on the site. There are tons of women who visit the site on a regular basis themselves, and a ton of women that work here. It’s humor-first, and then humanity as well and trying to help the community.”
Helping the Community
TheCHIVE’s charity group helps the community by finding people in need and inspiring their massive platform, which has over 20 million monthly users, to take action.
They focus on people with rare medical diseases (for example, those that affect 0.04% of the world’s population), veterans, special education initiatives and first responders.
Through these efforts, theCHIVE has raised over 10 Million dollars for these various causes around the world in the past 10 years.
“Our audience is very motivated when there is a charity tie-in. We’ll usually ask our audience to share a post with a hashtag, and donate $1 per post to the affiliated charity.”
But engaging such a wide-spread following can be challenging. How do you keep track of 20 million people a month and monitor how they’re engaging with your content?
TheCHIVE’s solution is using unique hashtags.
They’ve done this with multiple campaigns, like when they partnered with Netflix to promote The Punisher by asking their community to share a photo of the show’s famous skull design with #ThePunisher in their post.
“The show was about a former military person, and those Punisher skulls are so prevalent within our community. So we asked them to post a photo with the skull and #ThePunisher and we donated $1 to CHIVEcharities to help veteran initiatives”
They ran a similar campaign to promote the new Dave Chappelle show, this time donating to DC public schools, which is Chappelle’s big charity initiative.
“Without Keyhole we wouldn’t have been able to do these campaigns.”
Unique Hashtags and a National Beer Pong Tournament
They also use unique hashtags to run other CHIVE-wide events, like the first-ever national beer pong tournament.
“We started our partnership with you guys because we did our first ever national beer pong tournament. A client of ours was working with us to advertise their hangover relief product (FAST). The campaign was around March Madness, so we ran a bracket-style beer pong tournament.”
As the company couldn’t run full tournaments in every state, they used 50 unique hashtags (1 per state) to track the state-wide CHIVE beer pong tournaments being held around the U.S. The top 2 winners from each group were then flown into Austin for a National championship match.
“We were tracking 50 different hashtags & figuring out who’s in the lead at each state in real-time. We would update it throughout the week to know who’s most likely to win. Without Keyhole, tracking this many hashtags would’ve been impossible, so that’s where our partnership started.”
So if you need to engage a massive community, keep unique hashtags in mind to anchor their conversations to each other and to you. Plus, running hashtag analytics on owned #s always provides an amazing opportunity for consumer insights.