Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Read moreWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

6 Cognitive Biases You Can Use to Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

Read more6 Cognitive Biases You Can Use to Boost Social Media Marketing

How to Use Hashtags to Find Brand Influencers

Finding influencers has become much easier over time – especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.

Read moreHow to Use Hashtags to Find Brand Influencers

Zuckerberg Really is 2 Steps Ahead of Everyone Else

Zuckerberg-Time-Person-of-Year

Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.

And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.

Read moreZuckerberg Really is 2 Steps Ahead of Everyone Else

6 Ways to Get More Instagram Likes – It’s Easier Than You Think

Instagram has exploded since its inception in 2010.  With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014.  Over 55 million photos are shared each day.  It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)

Read more6 Ways to Get More Instagram Likes – It’s Easier Than You Think

Life is short and the internet is vast.