How to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]

When many marketers and community managers think of social listening, scouring through sets of posts, tweets and messages comes to mind.

But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors.

Read moreHow to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]

The Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.

There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.

Read moreThe Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

A List of the Top 25 Social Media Analytics Tools

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.

The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.

Read moreA List of the Top 25 Social Media Analytics Tools

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