What Social Media Means to 30 Digital Marketers in 3 Words or Less

What does Social Media mean to you? Social Media is a mega-trend, must-do for all marketers and non-marketers around the world, but how it’s perceived and used is different for each person and each brand.

Mustafa Akkoc asked on the Social Media Marketing forum on Linkedin – What is the meaning of Social Media to you in one or two words? Here are the 30 answers that stood out. Which ones are your favorite?

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How Should #Travel Brands Use Twitter?

travelers-twitter

Twitter has quickly become a powerful tool for travelers, and they’re using it for everything from researching destinations to connecting with their hotels and airlines for discounts.  Twitter and Millward Brown recently published an infographic describing how travelers use Twitter, and here are some valuable tips on how brands should use the social network.

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3 Great Marketing Lessons from Dan Ariely — Understanding the Irrational Customer

Some excerpts from this great interview with Dan Ariely:

What is one of the most surprising findings from your research?

One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.

Read more3 Great Marketing Lessons from Dan Ariely — Understanding the Irrational Customer

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