Companies that aren’t seeing results on Twitter — or are new and struggling with the platform — shouldn’t give up on it. Instead, they may need to focus more on business-oriented Twitter uses.
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.
Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.
Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.
Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.
After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.
The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.
Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.
That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:
As brands and companies turn to social media to engage prospects while differentiating themselves, many marketers pick up Socialized!
Some call Mark Fidelman’s guide the “playbook” for social business.
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.
Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.
Although some are more popular than others, it’s not always because a team has a large following.
Instagram’s announcement about reaching 400 million users was a wake-up call for many of the social platform’s users, especially those who discredited the business potential of the network.
Is your company pushing for rapid Twitter growth?
It’s what many small and medium businesses look to do when using social media to help level the competition against big rivals.