The United Kingdom is a hotbed for innovative and quality digital agencies. A digital agency is an advertising/marketing agency that understands the needs to market and promote through digital technology. Digital agencies focus on a broad range of services such as search engine optimization, social media marketing and online brand development. Digital marketing is the best way for a company to reach a specific audience and quality digital agencies help these companies to succeed with their specific goals. These are the top 50 digital agencies that the UK has to offer.
Los Angeles is a beautiful city that is synonymous with glitz and glamour mainly for having Hollywood as its main attraction. Aside from many celebrities and A-listers living in this vibrant city, it is also known for its exquisite food scene, economically and demographically diverse people, booming technology industry, exceptional postsecondary institutions and universities, large annual events, live sporting events, and its bustling economy.
Facebook users have clicked the ‘like’ button 1.13 trillion times since the platform was last updated. Every minute, there are an additional 4 million ‘likes’ clicked. On Twitter, there are over 25 billion tweets and interactions that take place on the site every day. And, two new members join LinkedIn every second. In the digital age, it’s crucial for businesses to adequately, monitor, manage, and curate their social media feeds and profiles.
Nowadays, social media marketing is an everyday necessity for the vast majority of brands.
The reason that fuels the trend simple: they are fun for consumers to use, and they simplify many of the activities that were once done through different, individual channels. That is, users can share their thoughts and life milestones, keep in touch with friends and acquaintances, find out news and promotions related to their interests – all through a single profile.
Looking for the best Twitter analytics tools? We’ve identified a list of the top 14 free and paid Twitter analytics platforms to help you determine which tool is the best for your business.
Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network.
Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.
Hashtags have evolved massively since their inception — even becoming part of our vernacular in some cases. They are ubiquitous with brands, products, television shows and more. You’d be hard pushed to find a marketing campaign today, whether it’s B2B or B2C, that doesn’t come complete with a hashtag.
To the uninitiated, they can seem daunting, a complex language that requires careful navigation. But when you get hashtags right, they can be a great tool for starting and joining conversations, making connections, and getting your message heard on social media.
It can be a daunting task.
You’ve asked everyone and every query tool for the best social media analytics tools and you’re still unsure which to use. And you don’t have the time and money to waste using a tool only to find out later on that it doesn’t suit your needs. Whether you’re asking other marketers or searching on Google, it can be quite confusing — with every brand making enticing promises.
How do you know which of them would deliver on their promise? A good complete guide is a great place to look.
Here’s a guide showing you the top 25 social media analytics tools, and how they work:
Christmas for most is presents and jingles, but for social media marketers, it’s a season of frenzy. For most businesses, the Christmas season is the most hectic and busy time of the year, and a time when sales skyrocket through the roof. The catch, however, is that during the Christmas season, the competition among brands of getting seen becomes tougher. Everyone is trying to get the attention of their audience all at the same time, and so cutting through the noise and standing out from the crowd is becoming more of a challenge – even though customers buy more than ever.
With consumer spending increasing dramatically during the Christmas season, you obviously also want to be a part of the fun, and enjoy increased sales. Like most things, though, this is easier said than done. As the competition among brands increases, you need new and unique ways to approach and reach your customers when the competition is the highest.
An effective, and often underestimated way of reaching your customers during Christmas is social media.
In this article, we’ll, therefore, share with you 5 Best Christmas Hashtag Campaigns and how you can succeed with social media during the Christmas season. With these hashtag campaigns, we’re going to take inspiration and advice, in order to leverage by the time you’re ready to set up your own Christmas hashtag campaign that yields you tremendous marketing results during the Christmas season.
The power of social media
Today, social media has become a natural part of many brands’ marketing strategies. This makes sense considering the fact that 74% of shoppers make buying decisions based on social media, according to Social Media Week.
During the Christmas season, social media is one of the most effective ways to reach your target audience and convince them to buy from you, and if you aren’t leveraging it, you’re missing out on tremendous opportunities.
What’s even better is the fact that during the Christmas season, many people tend to always scout for gifts to buy to their friends and family, and oftentimes, you stand there with no clue on what to buy. As a result, many people go to social media in search of inspiration. If you can effectively reach your customers through social media during this time of year, there’s a greater chance that they’ll buy, and this is exactly what you can do with the help of a Christmas hashtag campaign.
How to run a Christmas hashtag campaign
First thing first, let’s start with the basics.
What are hashtags and how do you use them?
And maybe most importantly, how do you run a Christmas hashtag campaign that dominates and generates worthwhile results.
Well, to begin with, hashtags are ”a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.” Think of hashtags as categories for your social media posts with which you allow your post to be showcased for other people who look at the respective hashtags that you choose to use on your post. The hashtags you use should be aligned with the content of your social media post, because this allows you to reach the correct people, since, people who look at ”Christmas tree” hashtags are probably not looking for photos of beaches and blue water (unless it’s a Christmas cruise!).
A great thing about hashtags on social media is that they increase your reach and your social media engagement. The more places your social media posts are showcased on, naturally, the more people you’ll reach, and thus the better results you’ll generate.
Now, when it comes to Christmas hashtag campaigns, the way you set up such is a bit different from only incorporating them into your posts. With a hashtag campaign, a specific hashtag decided and created specifically for that campaign will be used, and it will be the center of attention in the campaign.
When using hashtags like this, as part of a social media marketing campaign, you’re using the hashtag in order to engage your audience, make them a part of the campaign, and/or gather content from your audience around a specific topic.
The way a Christmas hashtag campaign is set up, and the goal of one can vary, and this is also why the Christmas hashtag campaigns that we’re going to share later on in this article as inspiration vary as well.
What hashtag to use?
When brands create a Christmas hashtag campaign or any campaign for that matter, they normally create a ”new” ”unique” hashtag for that particular campaign.
The hashtag is created to work as an album that only contains posts that are relevant to a specific campaign (in this case a Christmas hashtag campaign) and this allows both the brand and the audience to easily go through all the posts as it significantly helps with discoverability.
Second of all is that with the campaign, as a brand, you want to have a hashtag that is relevant to the specific campaign, but also that is relevant and aligned with your brand and brand name.
It’s also worth having in mind that the hashtag should ideally be short and easy to spell so people don’t misspell it.
If you create a Christmas hashtag campaign and the idea is to gather a collection of posts from your audience, using a new hashtag that is created specifically for that campaign, and which has no previous posts will allow you to get a better overview of the posts that are part of the campaign, but also to have a keyword that is actually relevant to your brand.
Also, it can be good to have in mind that since you are running a Christmas campaign, it is a good idea to use a hashtag that is related to Christmas in one way or the other, that allows people to know exactly what your campaign is about. And as with all personalized hashtags, you want to include the name of your campaign or the name of your brand.
For example, if your brand name is Apple, and you have a Christmas giveaway, it makes sense to create a hashtag such as #AppleChristmas or similar.
You’ll also see examples of this below.
A very common type of hashtag campaign, especially during the Christmas season, is a giveaway or contest.
Now, what does this have to do with hashtags? Well, often times when it comes to this type of hashtag campaign, the hashtag is used in order to gather and collect posts from the audience and customers on one place in order to more easily get access to the posts, but also to make the campaign accessible for everyone.
The best part is that doing this will allow you to run a marketing campaign – a Christmas hashtag campaign which will bring you two or even three marketing benefits at the same time.
First off, you engage your audience and customers and make them a part of your contest. Normally, the criteria for a hashtag campaign like this, and to take part in the giveaway is that the customer has to share a picture/video of something related to the campaign, share it, and include the hashtag. This is great because it means extra exposure for you as a brand, and when people take part in your campaign, they spread the word about you and your campaign. Second of all is that the content that your audience create is content that you can use as part of your own marketing in the future because creating good content demands time and resources. What’s more, 84% of consumers say they trust peer recommendations above all other sources of advertising.
This means that by leveraging the user-generated content which your audience has created, you can generate even better results than with your own professionally-created content.
Lastly, by running a giveaway/contest type of Christmas campaign, you make people a part of the campaign, which tends to engage people more, as opposed to just running a campaign and marketing to people. With this method, you promote with your audience.
Have in mind that when people have an incentive, they are more likely to do something. As such, the better the incentive is, the more people will join your Christmas hashtag campaign.
User-generated hashtag campaign
Another common hashtag campaign is quite similar to the giveaway example, however, the difference is that there is no monetary price. Instead, people are meant to be encouraged to create user-generated content for the campaign for a ”sense of belonging”, but also because they get something out of it that is non-monetary.
Daniel Wellington is a great example of this. On their Instagram, they have the hashtag ”#DWPickoftheDay”. The brand encourages people to share a photo of their watches, including that hashtag, in order to have the change of being featured on their Instagram page. Furthermore, the brand has also created a particular ”fan photos” section on their website where they showcase these images.
Both of this things are great examples of incentives which are non-monetary that you can leverage for your Christmas hashtag campaign. This method, of course, brings a great exposure for Daniel Wellington, and the best of all is that it is completely free!
I’m sorry to say this, but you’ll never stand out like a digital peacock in the social media realm — that is, if you’re oblivious about how to distribute your content effectively.
If you’re into the whole publish and pray strategy — if you can even call it one — then your content will easily be drowned out by the millions of posts published on social media daily.
For you to succeed, you need to have a carefully crafted content distribution tactic when publishing your posts in social media.
Allow me to share with you four tactics that you can use for just that.
Let’s hop right in.
1. Build strategic partnerships with influencers.
I’m not really a huge proponent of the whole, “It’s not what you know, but WHO you know that counts” rationale. However, when it comes to marketing your content on the internet, I have to admit that it’s hard to ignore this reality.
Such is especially the case when you’re operating in the social media space where a single tweet or share from an influencer, can easily skyrocket your content views and even online sales.
That being said, it’s crucial that you pair your social content distribution endeavors with influencer marketing.
To find the right influencer, you can use Keyhole.co to gain a bit more insight into the influencer that you’re thinking of partnering with.
Here are some of the data points you can learn about an influencer if you run them through Keyhole.co:
- Average likes
- Average retweets
- Average number of posts
- Average engagements
- Their top posts based on engagements
Here’s a glimpse of how Keyhole.co looks from the inside.
(An overview of the influencer.)
(The account statistics.)
(Top posts by engagement.)
These are just some of the many things you can learn about your prospective influencer.
When you have these details, you can judge better if the person is an ideal partner to help you distribute your content through their followers or not.
2. Leverage employee advocacy.
Before anything else, let’s define the phrase “employee advocacy.”
According to Smarp.com, it is “the promotion of a company’s messages by its employees.”
Based on the definition alone, I hope you can see how this can be important for your content distribution on social media.
Let’s face it: Your target audience might not support you immediately when you reach out to them. After all, they don’t know your company through and through so it’s quite normal for them to have doubts about you.
The same can’t be said when you ask your employees for support, however. In most cases, they will welcome the idea since they are proud to be a part of your company.
That’s why employee advocacy is crucial in your social media content distribution endeavors. You’ll barely need to convince any of your employees to help you with sharing or promoting your company’s message.
The good news is, there are online platforms that can help you streamline your employee advocacy efforts.
Smarp is one of them.
You just need to create an account, do your initial setups like creating your channels and adding people to it, and you’re pretty much set to start posting.
Here’s how the platform looks from the inside.
(When creating new channels.)
(When editing/tweaking your channels.)
(When adding subscribers or employees to your channel.)
(How you can add your posts.)
With the help of social advocacy platforms, it’ll be easier for you to manage your marketing efforts and even measure the results you get out of them.
3. Leverage social scheduling.
There are a plethora of benefits to be had from using social scheduling platforms when distributing your content via social media.
For one thing, it enables you to repost your content multiple times. Also, you can control when your posts are published.
Both aspects are crucial for succeeding in the social media space.
After all, your target audience is most likely flooded with truckloads of content every day, that’s why you need to repost your content multiple times.
Also, as you study your audience, you’ll realize that there are certain times in a day where they log in. As you uncover this information, you can use the social scheduling platform to schedule your posts at the most optimum time.
4. Find out where your audience is.
Before you even start distributing your social media content, you need to know where exactly to distribute them.
I mean, sure, you can certainly post all of your content in your social media pages. However, that alone won’t do you much good.
You need to go out there, look for your audience, and distribute your content in places or groups where they frequent on.
Remember, where your customers are, there you should also be. This is a timeless lesson that businesses or marketers should never forget.
To help you with finding your audience, one of the best tools you can use is Facebook Audience Insights.
From your Facebook’s personal profile, click “Ads Manager” > the burger menu on the top left part of the page > hover to “All Tools” > click “Audience Insights.”
You will then see this page.
After you enter your interest and hit “enter,” click the “Page Likes” tab. (For this example’s sake, I entered the keyword “pastry” in the “Interest” section.)
You will then be able to view the pages relevant to your niche (and their audience sizes) as you scroll down.
At this point, you now have access to the list of niche-relevant pages where your audience is most likely hanging out online.
The only thing left for you to do is engage, build relationships, and distribute your social media content in these pages.
It’s worth pointing out that Facebook Audience Insight has several more features that you can use to help you with your content distribution. Be sure to check out the tool and experiment with it.
You don’t need to have decades of experience to succeed in the social media space.
Just by following the tried and tested strategies that seasoned social media marketers are using, you’d be able to formulate your very own system of distributing your content effectively (and efficiently) via social media.
If you follow the tips that we covered — or build on them — you’ll be able to get better results out of the content you’ll publish in your social media accounts.
If you have questions and ideas that you’d like to share regarding content distribution in the social media space, feel free to add them in the comments section below. Cheers!